Kid Cudi drives through a trippy galaxy-on-earth with King Chip in his new music video for “Just What I Am,” and the tumblr-esque golden frame makes it at least 10 times better.
The Cudi-directed video is pretty simple, capturing the rapper and his friends at a party, pounding booze out of little red cups. Mac Miller and Steve Aoki make random appearances. Though I’m loving the rainbow flourishes and scratchy film stock a lot of commenters on YouTube are complaining about Illuminati imagery in the video:
Conspiracy theories aside, what do you think of the music video?
Watch it here