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Air New Zealand gets a Hobbit-themed safety video

Posted on October 31, 2012 by

Air New Zealand teamed up with Peter Jackson and his digital effects company to produce a Hobbit-inspired flight safety video, with cameo appearances from Gollum and Sir Peter Jackson himself. Dean O’Gorman, who plays Fili the Dwarf in The Hobbit, and J.R.R. Tolkien’s great grandson, Royd, also make cameos. I think they’re on to something because it’s one of the few flight safety videos I’ve managed to pay attention to in its entirety. Crew-members were given a Middle-earth makeovers in order to get into character for this video, which coincides with New Zealand’s premiere of The Hobbit: An Unexpected Journey at the end of November.

In fact, I think every country should create personalized safety videos based on movie culture. The United States would naturally have Top Gun with Tom Cruise pre-scientology, and Britain could probably work something out with Bridget Jones’ Diary or Snatch (mashup?). I’d like to say Canada would have something — anything — with Ryan GoslingBut we’d probably end up with something like Men with Brooms. 

Jackson’s The Hobbit: An Unexpected Journey comes out on Dec. 14.

Watch it here

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