In an obvious parody poking fun of the People for the Ethical Treatment of Animals (PETA), Stephen Colbert has released his own public serve announcement that attempts to educate its viewers on the unethical treatment of produce.
Representing a non-profit organization called the “People for the Ethical Treatment of Produce (PeTOP)”, the video shows vegetables and fruits being “killed”, collected and packed into metal containers and salad bars.
With the narrator advising viewers to eat as much meat as possible, we also see Colbert hilariously caress a watermelon.
Oh Stephen. DON’T. EVER. CHANGE.