Artist of the Week: Imagine Dragons

Posted on July 3, 2012 by

Imagine Dragon’s new single “It’s Time went viral after being used in the trailer for the coming of age film The Perks of Being a Wallflower, starring Emma Watson. Their EP Continued Silence was released on Valentine’s Day and they’re currently recording their debut album Night Visions with Alex Da Kid (Nicki Minaj, Rihanna).

In a phone interview with andPOP, lead vocalist Dan Reynold’s said that while things are moving flash-fast, they’re ready. “I think it’s important for a band to have time to prepare or else they go viral overnight and are forgotten,” he said. “We’ve been a band for three years and are building something from the ground up.”

Here are a few things you may not know about them:

Imagine Dragons are pranksters: The guys don’t have access to the Internet on the road so they usually watch shows like Dexter and Game of Thrones. “Suddenly it’s taken a turn for the worse and has become a prank van,” Reynolds laughs. Pranks range from them slipping their clinical insomniac guitarist a five-hour energy drink (he stayed up for a week straight) or sneakily putting stickers in hair (ouch) so the victim has to yank it out later. Reynold’s best prank was an act of revenge, after a crew member pretended to delete every file on his computer. Upon discovering the prankster has major arachnophobia, he hid a hairy tarantula in a donut box. “He reached in and grabbed a donut. When he realized there was a spider in there he freaked out,” Reynolds said. “So we’re even now.”

His sister’s book club read The Perks of Being a Wallflower:The upbeat, coming of age vibe in “It’s Time” perfectly fits the trailer for The Perks of Being a Wallflower. Although Reynolds hasn’t read the book (yet), he has a sister and six sisters-in-law who all read the novel for their book club. “I hear about the book all the time but I’ve never actually read it,” he said.

“It’s Time” means what you want it to mean: When Reynold’s was a teenager he heard an exceedingly 90s-sounding track on the radio that really resonated with him. Although he can’t recall the exact name (he bravely admits it MIGHT have been TLC), he remembers the writer explaining in an interview that the song was inspired by an ex. Reynold’s never looked at the song the same way. He wants people to interpret the song and music video for “It’s Time” through their own lens. “I always want to make videos that are more abstract and have a different meaning for each person.” So far, fans have told him they used the song for everything from their graduation to an anthem for their individuality.

“It’s Time” music video: 

At the same time, it’s a really personal track: The lyrics for “It’s Time” poured out of Reynold’s one night during a darker transitional period in his life. “I was debating about dropping out of college and pursuing music,” he said. “It’s difficult to share those intimate moments with everybody else but every time we play we’re able to go to a personal place and that’s important for live music. It’s always been really important to me through good or bad times to really be true to who I am.”

Night Visions hits shelves on Sept. 4, 2012. 

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