This is why we love Belgium. They understand that we’re not going to take time out of our busy schedules to stop for any old ad. It needs mega production value to make our radar. TNT placed a red button in the middle of a quiet town square with a sign that encouraged passerbyers to push the button for drama. A courageous man on a bicycle pushes the bottom and what happens next is a full production that includes a street fight, a gun standoff and a bikini-clad chick on a motorcycle. Well, sex and violence sell right?