I think we all know the person in this video. The archetype for bland and safe when it comes to men’s fashion. Go to any bar across North America and you can see this specimen. The man who is too afraid to venture away from the linear beauty that is plaid.
Watch the rap spoof below where a head to toe walking advertisement for GAP proclaims his love for the pattern. The real question is: could this be an ACTUAL viral marketing campaign for a major brand?