The City of Toronto is pissed off at one of their own. Drake used a billboard in the city to promote his album “Take Care.” However, the city argues there is a trademark infringement over the word “Toronto,” which is spelt in a font distinctively used by the city.
The sign has been up for a couple of months, but only recently has it been brought to the attention of Toronto officials. The city believes it looks like an official “Welcome” sign.
“We would suggest that the treatment of the word Toronto used on the billboard is very similar to the wordmark that forms part of the Toronto logo,” city spokesperson Francine Antonio-Forte told the Toronto Star. “The similarity of the wordmarks, in conjunction with other creative elements used for the billboard, may cause some confusion about the source of the information.” There’s been no word as to whether Toronto officials will take legal action against their pride and joy. “While the city is proud of its local and international talent, we have a general practice of reviewing and addressing reported or known cases related to the possible misuse of the Toronto logo,” Antonio-Forte added.
If the city was smart, they would leave Drake alone. The rapper has put Toronto and Canadian hip-hop on the map, and the rapper proudly represents the city. Hopefully they just give him a warning.