If you didn’t get enough of 50 Cent’s stellar acting in Get Rich Or Die Trying, you’re in for a treat.
In today’s edition of ”What the F*ck Were You Thinking?” 50 Cent, Floyd Mayweather and Mike Tyson lower the bar on both acting and product placement. Yesterday the trio released a parody of the tremendously popular movie The Hangover to promote an energy shot called “Street King.” In the video 50 and Mayweather slip their buddy (played by Mike Tyson) a mysterious caffeinated syrup that sends them on an adventure so lame it makes Bieber-Gomez pajama parties look like an all-nighter in the red light district. The crew gets into a nasty pillow fight and Mike Tyson has what looks like a seizure.
Let’s look at both sides to this video:
The Bad: These three have once again proven that rappers and boxers aren’t naturally-gifted actors. It also looks like they hired a 2nd year college film student to direct the video. The quality of the production is on bar with a bad Bar Mitzvah video and there’s even basic continuity errors (ie: Tyson’s Martini glass magically turns into a scotch glass).
The Good: 50 may have accidentally created a very successful viral video. This could be it’s very own FAIL and has the potential to become a joke shared in email chains across the world. Unfortunately, people are going to be laughing at these three like internet memes (see: the Star Wars kid) instead of legitimately enjoying the parody.
So, let this be a lesson to all product-endorsing rappers and celebrities. The DIY approach to marketing isn’t always the best option. Sometimes it pays to hire a proper agency, but in this case, I’m glad 50 Cent chose to do it himself. It’s much funnier this way.