Singing sisters Jessica and Ashlee Simpson are going to launch a tween clothing line, reports Billboard.
The line will be launched under the ‘Jessica Simpson Collection’ label and will include everything from sportswear to denim to fashion-forward pieces. The line will hit stores in the fall.
Jessica and Ashlee will reportedly serve as the collection’s co-creative directors.
“Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens,” Jessica told WWD.
Ashlee adds, “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”
Scoff not at this idea, though. Jessica’s adult clothing line, titled ‘The Jessica Simpson Collection’ and features virtually anything from shoes to handbags, racked in a total of $750 million in 2010.
I think the line will do well, as all of Simpson’s clothing ventures do. I think she markets it right, prices it low, and creates items that appeal to a large demographic.