Coachella, one of the most popular music festivals of the year, will be expanded over two weekends in 2012, reports Billboard.
The newly-expanded festival will be held over two consecutive weekends at the Empire Polo Club in Indio, California. The festival will apparently “attempt to produce two identical weekends” with the same lineup and locations.
On Coachella’s website, organizers say high demand and the rise of counterfeit tickets are the reason behind the expansion.
“We know many of you were unable to attend this year’s festival because passes sold out much sooner than anticipated. We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm. We also know some of you purchased through non-legitimate sources and were inconvenienced, gouged or totally scammed. We hope that these changes will give everyone the opportunity to purchase directly from Coachella.com.”
Rightfully so. This year’s festival, which ran from April 15 to 17, sold out in a week, leaving many fans avidly pissed. Performers included the Strokes, Robyn and Kanye West, among others.
The price for a three-day pass to the 2012 festival will be $269 plus fees. Weekend passes go on sale beginning this Friday, June 3, at 10 a.m. PT. You won’t want to miss it!