Beyonce is teaming up with The National Association of Broadcasters Education Foundation (NABEF) to encourage kids to stay active and healthy through dancing, reports Fit Perez.
The initiative, entitled “Let’s Move! Flash Workout”, is in support for Michelle Obama’s “Let’s Move” campaign to curb childhood obesity. The campaign encourages middle school students across the U.S. to perform a pre-choreographed dance exercise at 1:42 p.m. on May 3. The event is being produced in partnership with the National Middle School Association, the National School Boards Association and the American Association of School Administrators.
“NABEF is proud to assist the First Lady’s ‘Let’s Move!’ campaign and supports efforts to address the epidemic of childhood obesity,” said NABEF President Marcellus Alexander. “We can think of no greater gift to America than keeping our schoolchildren healthy.”
The singer has re-written and re-recorded one of her songs, and even has recorded an instructional video demonstrating the “Lets Move! Flash Workout” routine.
On Wednesday, the First Lady spoke on a conference call to discuss advancing the “Let’s Move!” program goal of doubling the number of U.S. schools participating in the Healthier US School Challenge Program.
I couldn’t have thought of a better person for the job. Beyonce sings, she dances, she’s in great shape, and she’s someone young students can identify with. I remember many nights where I’ve done the “Single Ladies” dance with my friends (maybe I shouldn’t admit that) and Beyonce definitely has many other people dancing.
I love celebrity do-good-ers, and I’m positive this initiative will be a success. Celebrities have that effect on people where they want to participate, it gets people’s attention. If it takes Beyonce shaking her booty to get kids moving, or Lady GaGa selling MAC lipstick to fight AIDS, then so be it. Plus, if a personalized Beyonce dance video doesn’t get kids moving, I sure to hell don’t know what will.