Amid the Tiger Woods sex scandal and Woods’ undoubtedly tarnished image, TAG Heuer is still sticking with the professional golfer, but with some modifications. TAG issued a statement that the watch maker will continue to use Tiger Woods as their spokesperson, but the marketing program will be altered to address Woods’ desire for privacy.
This is a different story from what was originally believed. Reports last week suggested that TAG would be dumping Tiger altogether, however this has turned out to be false. President and CEO of TAG Heuer Jean-Chrisophe Babin said in a release, “The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf.”
Other sponsors have indicated that they would not be continuing their relationship with Tiger Woods. Consulting firm Accenture recently announced they would no longer be sponsoring Tiger.