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New Moon Numbers Break Box Office in Opening Weekend

Posted by Emma Renda on November 23rd, 2009

Twilight New MoonAs if the line-ups outside movie theatres didn’t give it away, the official reports are in: The Twilight Saga: New Moon topped the box office this weekend with $140. 7 million. New Moon now sits at number three in the list of highest ranking box office weekends of all time, alongside The Dark Knight ($158.4 million) and Spider-Man 3 ($151.1 million).

New Moon proves not only that the importance of teen girls at the box-office cannot be overstated, but also that going out to see a movie like this in a theater creates a communal event that can become a cultural phenomenon,” Paul Dergarabedian, president of the box-office division of Hollywood.com, told The Wall Street Journal.

New Moon posted the largest opening-day box office record with $72.7 million, beating out The Dark Knight‘s first day.

When Twilight opened in 2008, it grossed $192.8 million after about 19 weeks in theatres, but as the Thanksgiving weekend approaches, critics are speculating New Moon will beat those numbers within a few days. More than 2,000 theatres in the US re-screened Twilight for a one-day teaser for fans, and grossed a total of $1.3 million.

Roughly 80 per cent of the audience was female, and some critics, like the Guardian UK, are predicting New Moon will revisit the Titanic trend as audiences return for repeat viewings and keep the numbers high over its duration in theatres.

“To have two movies with huge appeal for women result in the second-biggest non-holiday weekend ever is amazing,” Dergarabedian told the Associated Press.

The Twilight franchise “taps into something primal and visceral that drives women crazy, and they’re willing to pay for the privilege,” Dergarabedian said.

“Obviously, with the success of Twilight itself, sequels being what they are will generate X-number of dollars more, particularly if it’s a satisfying sequel,” Richie Fay, head of distribution for Summit Entertainment, told the Associated Press.

Eclipse, the next film in the saga, will be released June 30.

North American top 10, 20-22 November 2009 (From the Guardian UK)

1. The Twilight Saga: New Moon, $140.7m.
2. The Blind Side, $34.5m.
3. 2012, $26.5m. Total: $108.2m.
4. Planet 51, $12.6m.
5. A Christmas Carol, $12.2m. Total: $79.8m.
6. Precious: Based on the Novel Push by Sapphire, $11m. Total: $21.4m
7. The Men Who Stare at Goats, $2.8m. Total: $27.6m
8. Couples Retreat, $1.9m. Total: $105m
9. The Fourth Kind, $1.7m. Total: $23.3m
10. Law Abiding Citizen, $1.6m. Total: $70m

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