IcecreamistsThe Sex Pistols have declared war on an unlikely opponent – the ice cream man.

The lawyers of the band the Sex Pistols have threatened an ice cream company with legal action, according to CHARTattack. The dispute is over similarities between the ice cream company’s advertising campaign and the band’s famous artwork and lyrics.

The London-based company, Icecreamists, has reportedly featured a logo that has been deemed incredibly similar to those featured on the band’s single, “God Save The Queen.” The advertisement features a picture of the Queen in front of a Union Jack, with an ice cream spoon in her mouth and the words “God Save The Cream” written across her face. The Sex Pistols’ lawyers plan to argue that the ad campaign is much too similar to the band’s designer Jamie Reid’s work.

Icecreamists is said to have received a letter from the band’s lawyers back in August, stipulating that the company stop using the Sex Pistols’ influence to advertise their products. However, the founder of Icecreamists, Matt O’Connor, is a little shocked about the controversy.

“We are a bit dumbfounded that a group that made its reputation for being banned is trying to ban one of our ice creams,” O’Connor said.

Icecreamists is currently using the logo to advertise their product on anything from T-shirts to deck chairs. The company also features an ice-cream based cocktail called the Sex Pistol, although the usage of that name does not appear to be under dispute.

The boutique ice-cream maker describes itself as a “subversive ice-cream brand,” according to The Guardian. The company is running a concession within the Selfridges storefront on Oxford Street in central London until November.






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