If I could party with any celebrity, it would be The Black Eyed Peas. And I think that’s exactly what they are going for. After all, they have managed to make a living off it.
Their latest album, The E.N.D. is a self-proclaimed party soundtrack and has skyrocketed them to the top of the Billboard charts in a record-breaking leap. Between singles “Boom Boom Pow” and “I Gotta Feeling”, BEP clocked in 20 weeks up there, beating legends like Elvis Presley and The Beatles.
The record isn’t a new theme for the group who have made a name for themselves with songs like “Let’s Get Retarded” and “Pump It”. Not much has changed in the four years since their last release. Except the resurfacing of mainstream electro-house music, which the peas were exposed to on various world tours and quickly adapted to fit their hip-pop repertoire thanks to guest DJs like Mstrkrft and Crookers.
In an interview with Rolling Stone, Will.I.Am said he was inspired by some nights of clubbing in Australia during the filming of X-Men Origins: Wolverine.
“Every song on the record is for the clubs,” Will told Rolling Stone. “I want to own Vegas, Ibiza, St. Tropez, Dubai, London, France and Brazil. And for the college kids who just want to party in their dorm room, you should put this record on beginning to end. It’s already DJ’d for you.”
Their latest single, “I Gotta Feeling” is not only climbing the ranks of songs of the summer 2009, the music video makes me want to party immediately. And it’s 10 a.m. on a Thursday.
Unlike a hoard of other drinking songs that appeared this year, such as “I Love College” by Asher Roth and “Just Dance” by Lady GaGa, this video makes partying look like innocent fun.
Just an honest to goodness house party - if a little glammed up considering it’s Hollywood Blvd. with special guests Kid Cudi and French DJ David Guetta (who produced the track) lurking in the background. Even when two girls are making out in the middle of the living room, something still feels right. It isn’t a crass video about going to college for the rest of your life, nor is it a story about the stupid shit you do when you get so sloppy you lose all your things and turn your shirt inside out.
It’s not a challenge or a boast, it’s just The Black Eyed Peas telling you have a good time, and giving you a soundtrack so hot it will be impossible not to.