Will Smith Named Most Valuable Actor
Will Smith is perfect, according to a new Forbes survey.
The actor tops the financial magazine’s inaugural “Star Currency” list with the highest possible score of 10, meaning no one does it better than the rapper-turned-actor when it comes to bringing in the big bucks for film projects.
Hollywood stars were scored on criteria including their ability to attract financing to their projects, their role in ensuring worldwide box office success, and their movies’ performance in such post-theatrical avenues as DVD releases and TV broadcasts.
“Will Smith is unique in that he is one of a very few people who is a draw purely on name alone,” producer Rick Alvarez told Forbes.
“It almost doesn’t matter what genre. The name alone creates a confidence with the audience that they’re going to get something that’s entertaining whether it’s action, comedy, drama.”
Smith’s recent credits include the action movies “I Am Legend” and “Hancock” and the drama “Seven Pounds.” He is a two-time Oscar nominee for best actor for his roles in “Ali” and “The Pursuit of Happyness.”
Four actors tied for second place on the survey with a score of 9.89: Johnny Depp, Leonardo DiCaprio, Brad Pitt and Angelina Jolie. Jolie was the exception in an otherwise all-male top 10.
More than 150 producers, directors and other entertainment industry professionals around the world were asked to rank more than 1,400 actors for the survey.
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