Pharrell Williams is going green in a unique way: transforming bottles into clothes.

The Grammy-winning producer has teamed up with Bionic Yarns, a New York-based textile firm that makes fabrics out of recycled plastic containers, as an owner, investor and spokesperson.

“I’m so interested with the technology behind this,” Pharrell said in a statement. “I am also very concerned with the environment and want to make a conscious effort to make it better.”

The musician hopes to see the environmentally sustainable fabric used in a variety of products.

“We want to do everything from high end luggage, to high end denim, to university caps and gowns to Parks Department uniforms,” he said. “It’s a plus that the fabric brings environmentalism to a whole new level.”

According to Bionic Yarn, more than 60 million plastic bottles are destroyed daily. The company says they can make an average piece of luggage from 18 one-litre containers and a pair of jeans from seven.






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