Sylvester Stallone to Endorse Vodka Brand
Sylvester Stallone is the new face of Russian Ice vodka.
According to E! News, the Russian vodka producer Synergy has signed the action star to a one-year contract. Stallone will appear in print and TV ads for the company’s Russian Ice line of vodka beginning September 1.
“The advertising campaign concept was based on the fact that the actor has Russian roots,” Synergy explained in a statement.
According to Russia’s federal law, companies are prohibited from advertising alcoholic products on federal TV channels, meaning the star’s commercial will air only on the nation’s cable stations come this fall.
The endorsement deal is said to be roughly worth $1 million.
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