What does Halle Berry have in common with Paris Hilton and Britney Spears?
Her own fragrance line.
The Academy Award-winning actress signed a deal with Coty yesterday to develop a line and appear in its advertising campaign.
“Halle is an iconic actress and symbolizes beauty to many generations,” says Steve Mormoris, senior vice president of global marketing at Coty Beauty US.
“She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”
The line will launch next spring in “mid-tier” department stores, like J.C. Penney. Coty then plans to move the line into the mass market through Wal-Mart.