For all of you “24″ fans who think that good old Jack Bauer can do no wrong, please consider yourselves corrected.

Actor Kiefer Sutherland has begun his 48 day sentence for a DUI charge that he received back in October. Canadian born Sutherland does not only star in the show “24″, but also in commercials, specifically as the chief voice behind the Ford Motor Company of Canada commercials.

After word of his 48 day sentence was released, the motor company began feeling pressure from M.A.D.D., also known as Mothers Against Drunk Driving, to drop the “24″ star from their campaign.

“Obviously as a company they’re against drunk driving, so why are they continuing to have somebody speak on behalf of their products that now has been convicted of impaired driving?” Andrew Murie, CEO of M.A.D.D. Canada told CTV News.

“Literally, there’s thousands of people out there that meet the moral standards of our society today that would love to have that kind of endorsement contract and they should be honoured for their ethical behaviour,” he urged.

Although no decision has been announced from Ford, a spokesperson from the company assured M.A.D.D. and the media that the situation is being closely monitored, however Sutherland will remain the voice of the commercials until further notification.






Related Stories: