The fashion industry is taking a significant step in promoting a healthy body-image.

Italian fashion designers have become the first in the world to prohibit size zero models on the runway.

The move comes a month after a Brazilian model died because of complications due to anorexia.

This new regulation postulates that models with a mass index of 18 or less would not be allowed to take part in any high-fashion runway shows.

Models in future fairs will exemplify “full bodied, healthy and radiant Mediterranean types.”

The campaign launches Friday Dec. 22nd and calls for photographers, make-up artists and model agencies to join against the rail-thin model type.






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