Google and Viacom, which owns MTV among many other media outlets in the United States, have inked a deal which will see the web business expand itself even more.

Reuters is reporting that under the new deal, Google will insert content from Viacom’s television shows into its Ad Sense program as a means of advertising (for example, short clips of “Sponge Bob Square Pants,” the MTV Video Awards or “Laguna Beach”).

If the deal works between Viacom and Google, it is expected Google will be able to sell its Ad Sense to other companies.

On top of the initial deal, Google will also have bonus episodes of shows like “South Park” and “Jackass” available for user download for $1.99 (essentially the same deal MTV currently has with iTunes).






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