Athletic wear company Reebok announced on Tuesday that actress Scarlett Johansson will co-design and model a new line of clothes. Dubbed “Scarlett ‘Hearts’ Rbk,” the line will feature high-end retro-styled shoes and apparel.

E! Online reports that the line will debut in Spring 2007, with a worldwide ad campaign featuring Johansson.

“Reebok has a rich heritage in developing and designing cutting-edge women’s product which makes them an ideal company to partner with to launch Scarlett ‘Hearts’ Rbk,” said Johansson (or more likely, Reebok’s marketing team) in a statement. “I am very enthusiastic about working with Reebok to design this line.”

Johansson isn’t new to the world of advertising and product partnership. She is currently a spokesmodel for L’Oreal Paris and has appeared in ads for Calvin Klein and Louis Vuitton.

Her new film, Woody Allen’s “Scoop,” opens on Friday.


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