If you can’t beat ‘em, join ‘em.
NBC has partnered with the internet video site YouTube, Forbes online reports today.
The agreement, according to the Associated Press, would see shows from NBC’s new fall lineup promoted via YouTube, and in return, the web site would get “significant on-air promotion by NBC.”
The move is quite a 360 from NBC’s old stance. The network sent legal warnings to web sites, including YouTube, demanding a Saturday Night Live skit be removed from the sites a few months back.
NBC will use YouTube as a way to market features made especially for the ‘net, not to rebroadcast moments from its on Air shows (for example, YouTube will have videos of promos for NBC shows produced and made by NBC).
?The distinction between television and video is becoming murkier and murkier. Rather than putting our heads in the sand and saying this doesn’t exist, we’re trying to jump in and embrace it,” John Miller, the chief marketing officer for the NBC Universal Television Group, said to the AP regarding the decision.