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Feature: Closing the Curtain on Repertory Cinema

Posted by andPOP Staff on June 10th, 2006


This movie theatre feels off. My reclining seat is comfortable, and I’ve got some tasty popcorn?but they’re playing Nick Drake before the show starts. And there aren’t any commercials or trivia games on the screen. And instead of a black interior, the theatre has a lush red colour scheme and art deco wall lights, making me feel like I’ve been tossed back into the Golden Age of Hollywood. Toto, I’ve a feeling we’re not in the multiplex anymore.

In fact, I’m at the Royal Cinema on College Street in downtown Toronto. Even from the outside, this type of theatre is a rare sight in the city. With its lit-up marquee and an external box office window, the Royal harkens back to the early days of glitz and glamour on the silver screen. It’s been here since 1939.

Tonight, the theatre is showing “El Contrato,” a documentary about migrant farm workers in Leamington, ON. But come the end of June, the Royal’s projector will be shut off for good when its parent organization, Festival Cinemas Group, closes the theatre and three other landmark movie houses just like it.

If these few cinemas close shop, the problem won’t be a shortage of places to catch a flick in Toronto; there are a total of about forty theatres spread across the city, after all. But the vast majority of their screens show only first-run, mainstream films ? and therein lies the issue. You’d never see a line-up of Rocky Horror fans outside Silver City, waiting to do “The Time Warp” in the stadium seats at a midnight showing. Nor would you be able to catch “The Da Vinci Code” at Cineplex Odeon three months from now for a fraction of the original price.

Those types of screenings only happen at repertory theatres ? generally old, single-screen cinemas that play independent films, classic movies and mainstream flicks on their second-run. Toronto only has about eight of these theatres. So when Festival Cinemas pulls the plug on the Revue, the Kingsway, the Royal and the Paradise in a few short weeks, half of the city’s repertory film venues will be gone.

The impending closures came as a shock to Toronto’s film community when they were announced last month. In the media coverage that followed, the owners of the Revue, the Kingsway, and the Royal ? Mark, Kate, and Chris McQuillan ? blamed competition from big-name theatre chains, as well as the unending push for faster DVD releases. With films hitting video stores quicker than ever after their initial theatrical run, the window for rep cinemas to screen second-runs of mainstream movies keeps getting smaller, along with the size of audiences.

“Certainly, many people think they’re iconic parts of the neighbourhood, but it’s more a function of nostalgia,” Chris McQuillan told NOW magazine. “People are not going to the theatres in large numbers.”

The McQuillan siblings took over operations of the three theatres when their father, cinema entrepreneur Peter McQuillan, died in the fall of 2004. The remaining two theatres in the group – the Fox and the Paradise – are owned by the late McQuillan’s former business partner, Jerry Szczur. The same week the McQuillan kids announced their closures, Szczur revealed that the Paradise would also be shutting down. The future of the Fox is still uncertain.

“It’s not a business you’re going to make millions in, but if you enjoy doing it, it’s worthwhile,” says Tim Bourgette, manager at the Royal. “It’s very sad if this is the end of repertory cinema in Toronto. It’d be nice if at least a couple more were staying open.”

News of the closures was particularly upsetting for the city’s numerous smaller-scale film festivals. With a different fest seemingly running every week ? Hot Docs, Worldwide Short Film Festival, and Inside Out are just a few of dozens ? the closing of this many festival-friendly screens isn’t good.

“It’s a disaster,” says Deanna Wong, the executive director of the Toronto Reel Asian International Film Festival. “There are so few venues as it is for small festivals like us ? affordable, good venues that are in the right neighbourhood. It’s going to be more competitive to get the theatre space you need at the places you want to show at.”

Wong says that her festival was even planning to use the Royal for a closing night gala. Fortunately, Reel Asian’s November timeslot means there isn’t much competition from other festivals, and she was able to book a backup theatre before the closures were even announced. Other festivals, however, are probably not as lucky to have that kind of freedom.

“I would imagine that in April, when there’s, like, six [festivals] in a space of three to four weeks, [scheduling] could be a problem,” she explains.

But there are some people who haven’t begun the search for a new theatre just yet. Susan Flanagan, a resident of Toronto’s Roncesvalles neighbourhood, has launched SaveTheRevue.com in an effort to keep her community’s rep theatre intact. The web site features an online petition urging city officials to designate the 95-year-old cinema a heritage site. By press time, about 2000 signatures had been collected.

“The goal of the whole Save the Revue crowd is to point out the unique positioning that the Revue and some of the other Festival theatres have and see if there is a business model that can make it work,” says Flanagan. “You can’t force someone to keep a business open that they don’t want, but in a city as prosperous and movie-going as Toronto, you’d think some business model would work to keep this theatre alive.”

Right now, though, the Royal is the only theatre with a clear shot at survival. While the other three cinemas are tied up in unresolved situations with owners and leases, the Royal is already on the market. Unfortunately, anyone wishing to save the cinema will have to contend with a steep price tag of $2.7 million.

It’s would be a huge investment considering the business seems to be floundering, so the building will probably be sold to a buyer with little interest in running a theatre. By this time next year, the Royal might be transformed into a restaurant, possibly a bank, or maybe even a condominium development.

But no matter what run-of-the-mill entity it becomes, the absence of a movie theatre means that employees of the cinema will be out of work.

“It’s looking that way,” says Bourgette, sounding distinctly defeated. “But we’re still holding out hope that someone will come in and save us.”

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