There’s lots of loving going on.

The Kaiser Family Foundation’s study Sex on TV 4 finds that characters on TV are having more sex than ever before.

The study examined more than 1,000 hours of television excluding news, sports and children’s shows. All sexual content was measured including talk about sex and sexual behaviour.

The amount of sex on TV has almost doubled since 1998.

“If you are the parent of a 16-year-old and you tell them to be very careful, don’t engage in sex, the message TV is giving them is that that’s not relevant, we’re not talking about that,” said Dale Kunkel, a professor of communication at the University of Arizona who helped conduct the study. “Kids can get deluded into thinking that pregnancy, AIDS, or [sexually transmitted diseases] don’t happen because they rarely happen on TV.”

According to the study, 70 percent of shows include some form of sexual content, with five sex scenes per hour. 92 percent of movies contain sexual content, as do 87 percent of sitcoms and dramas, and 85 percent of soap operas.






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