Model Kate Moss is no longer going to be the face of H&M.

The Swedish clothing chain said Tuesday it will drop the advertising campaign after Moss confirmed British tabloid reports of her cocaine use.

H&M had planned to use Moss to launch a new collection designed by Stella McCartney, due to hit 400 stores in November.

They had initially agreed to proceed with the campaign, but company spokeswoman Liv Asarnoj said, ?after evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&Ms clear disassociation from drugs.?

H&M said Saturday that Moss had apologized for her drug use, and promised in writing to abide by a company policy that models be ?healthy, wholesome and sound.?

British media have reported that Moss earns approximately 4 million pounds a year through commercial contracts.






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