What’s the mark of a true pop princess? A Skechers logo. Now, “American Idol” winner Carrie Underwood is going to be granted her tiara as she joins the likes of Britney Spears and Christina Aguilera to become the sneaker company’s newest It girl.

Underwood’s global endorsement deal with Skechers, announced on Tuesday, will give the business the exclusive right to advertise footwear using the singer’s image through December, 2006.

“Being a part of Skechers is exciting,” said Underwood. “It is such a hip company with a great attitude and image. I’ve been wearing Skechers for years, so for me this is a really great project. I can proudly endorse Skechers — and happily add more pairs to my closet!”

The footwear company plans to feature the 22-year-old Oklahoma native in an ad campaign that will launch this fall, coinciding with the ?American Idols Live! Tour 2005? and the release of her debut country album in November.

“We are extremely excited to have Carrie represent Skechers in our marketing campaigns, and to be affiliated with such a dynamic performer,” said Michael Greenberg, president of Skechers. “She is the kind of star young women can relate to — as if they know her. Like our previous campaigns with celebrities, this campaign will be an incredible union of Skechers’ attitude and Carrie’s natural image and style.”

Underwood already boasts a loyal legion of fans who voted for her to win the fourth edition of ?American Idol.? The Northeastern State University senior beat out more than 100,000 hopefuls to be crowned the winner of the popular Fox series in May. Her first single, “Inside Your Heaven,” debuted at No. 1 on four music charts.






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