Brad Pitt and Angelina Jolie have staged a romantic relationship to promote “Mr. and Mrs. Smith,” out this weekend.
I don’t have any inside sources, any first hand accounts, anything that could hold up in a court of law. What I have is common sense.
Pitt and Jolie are very smart. They saw that they had a mediocre movie (Mr. and Mrs. Smith) coming out at the same time as many Hollywood blockbusters. Maybe it was their publicists or managers ideas but they saw a better way to get publicity than sit in a room for a week and go through dozens of 5-minute interviews. And the movie’s distributors saw a better way to draw attention to their mediocre film than spending an extra few million dollars in advertising money.
If Pitt and Jolie were in a relationship, they’d be in the newspaper and on the countless entertainment shows almost every day.
But to be in a relationship, they need to, well, want to be in a relationship.
Unless they fake it.
When Pitt ended his marriage to Jennifer Aniston, it was a blessing in disguise. It was an opportunity.
“Angelina Jolie Ends Pitt-Aniston Marriage.” You think the tabloids were smart enough to come up with that theory? Of course not. Fox fed the tabloids that news, free of charge, “just publish it!”
Why put their two stars into the tabloids? Because in every article, a line like this would appear: Pitt and Jolie met while filming the movie Mr. and Mrs. Smith, due out this year. Now that’s publicity. See the movie to see where it all began.
Remember when Pitt and Jolie were seen on a beach together with Jolie’s son about a month ago? No, not the magazine cover where a publication electronically put them together; the other one, where it was real photos. Would you be surprised if that magazine said Jolie tipped them off on where they could find them? Because that’s what they said.
When Pitt and Jolie did countless interviews last week, they made reporters sign an agreement barring them from asking personal questions. That right there is good publicity. If they aren’t in a relationship, why can’t I ask them about it? Because they’re bad liars.
When they showed up to the premiere of Mr. and Mrs. Smith, the Doug Liman film where John and Jane Smith try to kill each other, last week, why didn’t they pose for a single photo together? Because they’d get more publicity if people thought something was being hidden.
The team behind this movie wants this publicity. It’s not negative, it’s not positive, it’s just getting the name of the movie in the paper, day after day.
I think I fell into their trap. They’re welcome.
