Britney Spears has become the latest music sensation to stick her hand in the cookie jar of body fragrances with news that she will launch a new perfume this fall. “Curious,” which is a blend of vanilla with the essence of white flowers, will be marketed through the illustrious Elizabeth Arden Company. Not bad for her first beauty business gig.

Spears is a “talented, fashionable woman who appeals to a young and international consumer base,” said Paul West, president of Elizabeth Arden, in a statement.

Packaging for “Curious” will feature two of Spears’ favorite colors, pink and azure blue, and the bottle will be azure with heart-shaped charms.

A scented whipped body cream, shower gel and solid “shimmer stick” will debut in department stores in September, the company said.






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