Lookout iTunes, MTV Networks, who currently holds one of the strongest brand names with teenagers, is gearing up for a digital music downloading service in 2004.

Tom Freston, CEO of MTV, addressed investors on Monday.

“It will compete with iTunes and everyone else,” he told Reuters in an interview.

Details were sparce, but back in 2000, Viacom Inc, the company which owns MTV, was already preparing a service where users could download legitimate music. However, plans were scraped due to the collapse of the dot com era.






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