At 1PM EST, Apple is rumoured to be unveiling the Windows version of iTunes alongside several peripherals for their ipod.

However, reports today from the LA Times suggest that Apple will be embarking on a partnership with PepsiCo, where consumers who purchase Pepsi products will receive a code that is redeemable for free music through Apple’s iTunes Store.

According to the paper, Pepsi will give away as many as 100 million songs.

We’ll have further updates after the announcement.






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