Market research group NPD Group says that Apple’s iTunes downloading service has the highest awareness, with 20% of consumers over 13 aware of the service. When Macintosh users were surveyed, that number jumped to 46%, with 6% saying they have purchased a song or album through iTunes.

Other services such as Rhapsody and Pressplay, which have been around much longer, only showed a 14% awareness, with less than 1% saying they have purchased a song using those services.






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