As andPOP reported a few days ago, Buy.com has officially launched their online music digital downloading service. Competing directly with Apples iTunes Music Store, BuyMusic.com offers more than 300 000 songs from the five major record labels ranging in price from $0.79 cents per song to $1.19. However, you need Windows Media Player 9 to listen to the music.
Buy.com plans to launch a $40 million ad compaign over the next 2 weeks to increase awareness of their new product, eventually trying to reach their goal of 1 million song downloads per day.
While at 79 cents per song, the cheapest available so far, no one has been able allow the copying flexibility that Apple’s iTMS does. With iTMS, users can download a song and transfer it to 3 computers and burn the song as many times as they please. With BuyMusic.com, consumers are limited to playing the song on their computer or a portable MP3 player that can read Windows Media Player format (ie. You cannot burn your music to CD).