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Adams Analysis: Enriques New Single a Crying Flop

Posted by Adam Gonshor on June 30th, 2002

Enrique Iglesias had some solid singles with the timely “Hero” and the well-produced “Escape,” but what in the world was he thinking when he sang his newest cut, “Don’t Turn Off The Lights?” The song is so repulsive that Julio should disown his son if he wants to bring any credibility to the Iglesias name.

The song is fine, up until the last 30 seconds when he simply ruins everything by screaming the words, “Don’t Turn Off The Lights,” over and over again. I stress, this is not just yelling, but rather very loud and obnoxious screams. It almost sounds like tear-wrenched crying. It makes you want to scream back, “Fine! I’ll leave the damn lights on. Just please stop crying!”

The video is absolutely horrendous. The premise is a behind the scenes type of video, almost like the Backstreet Boys’ “The One,” just much worse. The idea is great; you get to see the world in the eyes of Enrique, but the video is so badly done, that nothing can be learned by it.

You see Enrique signing a few autographs, running around on stage, and other unnecessary scenes that leave you wanting more. Usually, wanting more of something means you love it so much that you can’t get enough. Not the case here. It’s such a good idea for a video, but there’s just nothing to it. Did the cameramen who were following Enrique around stop filming whenever something interesting would happen? At least in “The One,” as bad as the song is, the video had some classic moments, like the boys playing basketball with the Michigan State men’s basketball team. All we get in Enrique’s video is the Latin singer lying on a couch, which is exactly why people would leave wanting more. There is surely much more to Enrique than what we see in this video.

Not only that, but how can anyone contradict Nelly Furtado?

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Categories: Pop